批准 University Nomenclature

The official university name may only be used:

  • In affiliation with official university programs, groups and organizations.
  • For university-approved activities.
  • In association with content that aligns with the university's values. References to drugs, alcohol and other inappropriate content are not permitted.

Referencing the University Name

不批准

皇冠体育365赌博&M University 商务

皇冠体育365赌博&米商业

A&米商业

TAMU-C

TAMU-商务

皇冠体育365赌博 & 米商业

皇冠体育365赌博 & M University 商务

皇冠体育365赌博 & 移动商务

A & 米商业

TAM-U-C (verbal)

批准

皇冠体育365赌博&M University-商务

皇冠体育365赌博&移动商务

A&移动商务

TAMUC (informal)

T-A-M-U-C (verbal)

In publications for external audiences, always use “皇冠体育365赌博&M University-商务” on first reference and “A&移动商务” or “皇冠体育365赌博&移动商务” on second reference.

In publications for internal audiences, “A&移动商务” may be used on first reference.

Referencing the university by one of its previous names (ETSU, ETSC, ETSTC, ETSNC, ETNC) is not approved unless you are addressing alumni from that time period. When doing so, please seek approval from the Office of Marketing and Communications.

德州运动协会&M University-商务 Bookstore is the only retail company authorized to sell merchandise with the East Texas State University name or vintage marks. Any merchandise using a previous name and intended for sale or giveaway must be approved by the Office of Marketing and Communications.

Referencing the A&M系统

不批准

tamu

TAMU系统

德州运动协会 & M University System

皇冠体育365赌博 & M系统

批准

First reference: 德州运动协会&M University System

Second reference: A&M系统 or 皇冠体育365赌博&M系统

To prevent confusion in publications for external audiences, always use “the A&M系统” or “皇冠体育365赌博&M系统” on second reference, not just “system” alone.

In publications for internal audiences, the word “system” can be used alone on second reference. Lowercase “system” unless beginning a sentence.

Using the Registered Symbol

The full university name—皇冠体育365赌博&M University-商务—is legally registered in and protected by the U.S. Patent and Trademark Office, so the registered symbol (®) must accompany it.

The registered symbol may be omitted if

  • It is too small to be readable.
  • The name is used for internal purposes.

Please reach out to the Office of Marketing and Communications at [email protected] if you have questions about when or how to use the registered symbol with the university’s name.

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